You’re sticking close enough to your core theme to create content of value even to people whose predominant interest is your welding capabilities. You punch the keywords of your main theme into the search box and SEMrush spits out related topics that’ll boost your search engine rankings from multiple fronts if you add content using those ideas to your website.įor instance, if you’re a metalworking shop, instead of harping on about your welding capabilities, a subtopic might be machining, or sandblasting. Writing about subtopics are a great way to get people to your website using content that has enough relation to your own product or service to be of value to website visitors. The clarity that whacks you between the eyes from doing such a simple exercise that reveals such a wealth of information is like a really good wasabi. If you’ve never done content planning before and you’re desperate for traffic but you’re a fly-by-the-seat-of-your-pants kind of content creator, blow your own mind by punching in a word or phrase related to your topic into SEMrush’ Topic Research search box. This tool gives your opinion a smack upside the head and turns your attention from what you THINK people are looking for in your niche, to what they’re actually looking for. That’s exactly what the Topic Research step lets you do. You can’t fall around and create content around what you feel is right – you must create content around what the market wants. One of the best ways (I’d say the absolute best) to market online is to create your own content on your own website.īut you need to be focused. SEMrush Content Platform allows you to conduct topic research by giving you the full picture of what your audience needs in just a couple of clicks. ![]() What it’s aboutĪn effective content plan is based on information about your audience’s interests. The first step is to find a topic related to your niche. ![]() Let’s take a look at these tools and consider some free alternatives.
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